ABOUT US

An event to celebrate the beauty and diversity of Augusta while providing a unique experience encapsulating music, fashion, sports, art and culture.

Passion For The Things Done Well

At the close of the Masters tournament, Seersucker in Augusta (SIA) serves as a farewell to guests by providing true Southern Hospitality through a unique High Fashion Social, Enticing Cocktails and Captivating Entertainment. In this off-campus experience, cast against a historic backdrop, classic tradition meets luxury like never before. Experience the true essence of Southern Charm as we honor the most prestigious sports event in the world. A Designer Fashion Show will be held in the garden of the Old Medical College of Georgia, a historic landmark in The City of Augusta, amongst the Famous Seasonal Azalea Blooms! 

Since 1934, the Masters Tournament has been home to some of golf’s greatest moments. Amidst blooming azaleas, towering pines and flowering dogwoods, the first full week of April ushers in a stage unique to golf and to sport. A ticket to the Masters is among the most coveted on the sporting calendar. The allure of this event, brings to the city of Augusta, a myriad of potential clients who couldn’t garner tickets and are looking to be a part of the illustrious weekend. Seersucker in Augusta is an elite day party experience complete with good vibes, eclectic style, and dope people harnessed on the sacred grounds of Augusta’s Old Medical College of Georgia. 

Fully complemented with Crafted Cocktails, Fine Cigars, Southern edible favorites and Entertainment, this unique social gathering is a blend of Southern tradition and progressive Nouveau Riche, attired in the finest Spring Fashion trends. A moment in time, set against a historical garden backdrop in the essence of one of America’s most coveted traditions, The Masters Golf Tournament.